Summertime deserves its fair share of surprises, new experiences and happiness. So what better way could there be to spend your summer than with the perfect blend of unique surroundings and time spent with family and friends?

June saw the official opening of Pine Cliffs Resort's latest development, Pine Cliffs Residence: 154 luxury apartments, finished and decorated to impressive standards. The residences are located in the middle of a magnificent pine grove overlooking the sea and hugging the golf course of Pine Cliffs Resort, voted Portugal's Best Resort at the World Travel Awards in 2004, 2005 and 2006.

Under the theme Fire & Ice, the opening celebrations welcomed the residential development's new owners, as well as VIP guests and local dignitaries, in grand style.

More surprises are in store for July when, in partnership with Grupo Amo.te, Pine Cliffs will open two new venues at the resort: Amo.te Pine Cliffs and Amo.te Tabu.

Amo.te Pine Cliffs is a restaurant/sushi club, combining Japanese and Mediterranean cultures to create a venue displaying various traditional architectural styles, where the choice of new materials is joined by simplicity and vivacity in the forms that surround them.

Amo.te Tabu is a place of awe. Step inside Tabu and discover what hides within. A bar where the walls are made of sea breezes, where the ceiling sparkles with the sun's rays or glows with moonlight and star-shine, depending, of course, on what time you choose to enter this attractive and unique venue.

The warmer months of the year will also feature the Amo.te Sheraton Algarve Sunset Glamour Sessions. Making the most of wonderful summer evenings, guests can enjoy sushi to the sound of progressive chill out music provided by guest DJs. As summer continues, one of our biggest surprises awaits guests in August: the Summer Gala.

In addition to the events already mentioned, Pine Cliffs Resort has decided to revamp its image. The concept behind this move finds its inspiration in the emotions this location transmits, in the striking presence of nature and in the loyalty shown by our clients, who live and experience the resort as if it were their own home. The new marketing campaign will be used in various media formats, including our website, brochures and much more. The campaign proudly presents the following signature: Pine Cliffs Resort. A unique place in the world. My Home. The new campaign will be launched in the height of summer and has been developed by HPP Euro RSCG.

And, as if that wasn't enough, Pine Cliffs Vacation Club has now joined The Registry Collection, the world's leading portfolio of luxury residences, hotels and resorts. Resort members will now have the flexibility to exchange 'credits' on their property to stay in various luxury resorts around the globe.

There are plenty of reasons to expect surprising and unforgettable moments at Pine Cliffs this summer … for more information, please visit www.pinecliffs.com